How To Impress Customers with Professional Business Communication Skills. Communicating with customers in writing: Now that we have discussed how important it is to be honest with your customers through your website, let’s take it to the next step – communications with those customers. Let’s assume a few things here for the purpose of illustrations and examples. First, let’s assume your main way of communicating with customers is in writing in either letters or emails. No one likes to get a stiff, complicated and wordy business letter to read; especially if it is filled with acronyms, technical terms and jargon unfamiliar to the reader. When we get those, it usually tells us the author is stiff, serious and not a good communicator. Ever talk to an insurance salesman? Now be honest, how much did you REALLY understand of what he/she was saying? 10%? Maybe 20%? Don’t be like that to your customers! We should never allow our customers to think that of us if we are trying ...
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