It has become somewhat obvious in recent years that technology is essential for the advancement of businesses. However, what's the best way to advance? A study recently conducted by Google and Deloitte Surveying, affectionately called, "The Study," found that online advertising and digital business tools have done a lot to improve the productivity of small business across the globe. In most cases the tools increased productivity by 300% . Deloitte surveyed businesses that implement Facebook, Twitter, YouTube, Instagram, and Pinterest to see if there was any difference in their productivity. This entailed the social media side of the survey. The other side of the survey analyzed the effects of things such as websites, analytics, online marketing, cloud-based communication, and other digital channels. Before diving into Deloitte's study, it would be a good idea to separate the alternate realities of social media and digital tools. According to the Meriam ...
Accounting Software and ERP Systems